Brand-Centered Eclectic Excellence in Ohio

FP fans, meet Carrie & Andy Sears, co-owners of Blue Boat Counseling in Worthington, OH!

1) HOW WOULD YOU DESCRIBE THE STYLE OF YOUR THERAPY OFFICE?

I should start by saying that I’m the marketer and my husband, Andy, is the therapist. We own and operate Blue Boat Counseling together.

Andy has a lot of teen male clients, so we needed a space that’s not too feminine but also where mom can feel comfortable in the waiting area. And our other therapists are women whose ideal clients are mostly women, so needless to say I had to cover a wide spectrum of therapists’ and clients’ needs in the look and feel of our space, while staying true to our brand.

And given the name of our practice, we have a slight nautical nod in small touches, but I wanted to avoid having boats everywhere.

So in the end, I would describe it as a little bit mid-century modern, a little bit rustic, and a little bit just stuff I like, which seems to all come together and work.

Our clients say our office has great energy and that it feels warm, inviting, calming, comfortable and the word we hear most is “cozy,” which is exactly how we want them to feel in our space meant for their healing and recovery.

2) WHAT VIBE DO YOU HOPE YOUR OFFICE GIVES YOUR THERAPY CLIENTS?

I love that clients say cozy, calming and comfortable. I think those 3 C’s come together in an overall upscale vibe.

We’re a private pay practice, so we were focused on making our office feel like a premium experience, one where it’s obvious we thought of the details in the design.

Our tagline is BE YOU, and we hope our space is one where our clients have all those feelings while they work on finding their true selves.

3) DO YOU HAVE ANY CREATURE COMFORTS IN YOUR OFFICE FOR CLIENTS?

Yes! You can find throw pillows, blankets, plants and burning candles throughout.

We often have fresh flowers, and there’s always a mellow Spotify playlist going in the waiting area. There are lots of lamps for calm lighting.

We also have what I describe as a badass beverage station with cold drinks, a big tea selection, many Starbucks options and our own Blue Boat Counseling brand stamped coffee cups. This is one of those details I mentioned above that gets noticed and adds to the upscale experience.

4) WHO DESIGNED AND DECORATED YOUR THERAPY OFFICE? DID YOU GET HELP FROM PROFESSIONALS, COLLEAGUES, FRIENDS, OR FAMILY?

Andy and I joke that instead of Marketing Director my title should actually be Chief Everything Officer because I wear many hats here as most practice owners do, and one of those is decorator.

I put my DIY hat on and made all the design decisions myself. Then Andy and I built, hung, and arranged it all together – including the reclaimed wood wall in the waiting area – it’s a true labor of love that represents us and our brand and we’re proud to offer it to our clients.

We love coming to work here every day!

5) ANY ADVICE FOR THERAPISTS WHO ARE JUST STARTING OUT AND DESIGNING THEIR OFFICE FOR THE FIRST TIME, OR SEASONED THERAPISTS LOOKING TO REDESIGN THEIR OFFICES?

I have so much advice!

1. The first is branding – spend time working on your brand, what you want that to look like and how it should be represented. This will lead you in the right direction for your office design.

2. Next, if it’s in your budget to hire an interior designer, you should. You won’t regret it. But if not, start with Pinterest. Make a board and pin your favorite offices and waiting areas. You’ll start to see consistencies and begin to develop your style which will guide the vision for your space.

3. Then by taking your favorite elements from your pinned offices, you can put a plan together, including those details that make it special, and you’ll end up with a space that will truly be a reflection of you.

I could go on and on, but let’s just say DIY office design is possible with a little effort and elbow grease.

And once you create that space you’re proud of, be sure to put it on your website so your clients know what a beautiful place they’ll be walking into!

Andy Sears & Carrie Sears are co-owners of Blue Boat Counseling in Worthington, OH…

Andy Sears is a Licensed Professional Clinical Counselor (LPCC) & Carrie Sears is the Marketing Director.

Learn more about their work at:
blueboatcounseling.com
blueboatcounseling.com/our-office
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