By Jennifer Bell, Freelance Writer & Blogger
Branding and marketing are difficult. It’s often one of the biggest struggles of any new business. And when you’re a therapist, it can be hard to think of yourself as a business owner when your number one goal is to help others.
However, if no one knows who you are and can easily find information about you, how are you going to help people? You will need to create a brand that will attract people to you so that you can fulfill your mission and make a living.
Colors can make a big difference when attracting potential clients. Pizzazz! Painting, a painter in Cherry Hill, NJ, says, “Colors are a major part of your business identity. From a gourmet restaurant to a local hobby shop, the colors and textures inside your business are integral to the customer experience.”
This is true of your practice as well. Here are some things to keep in mind when choosing colors for your brand and office.
Think of Your Clients First
When businesses choose colors for their brand and their office, they often make decisions based on themselves and what they like. While your likes and dislikes are important, your clients must come first when making these decisions.
It’s true that you will spend much more time surrounded by the colors than any of your clients, but the business exists to serve them. If you can’t set your own feelings aside and think of them when choosing your color scheme, how can you treat them properly?
If you think your opinion should come second, think again.
You need to do some market research. Take a look at what other practices in your area are doing. Send in a spy to a competing office if you have to. Luckily, branded colors are usually easy to find on a website.
Once you’ve taken your clients and competition into consideration, it’s still not time to start adding your own personal touch. There is one more thing to consider.
Calming Vs. Stimulating Colors
Cool colors, like blue, green, and purple, are believed to create a sense of calm, while warm colors, like red, orange, and yellow, are said to be stimulating. Each color has its own range of emotions that are associated with it, and since your work is so closely tied to emotion, it’s good information to keep in mind.
Blue is the safest color both in terms of emotion and branding. Blue is widely used because it is extremely popular and associated with trust, reliability, and peace. A light blue color is good for people with anxiety and high stress. You won’t upset anyone with the color blue.
Green has many of the same qualities of blue but adds some life. Someone who has positive feelings about nature will react positively to green.
Purple is the most stimulating of calm colors. Since it is blue and red mixed together, it has qualities of both colors. It’s associated with authority and power, so it’s good if you’re trying to boost self-confidence.
Yellow is also helpful when trying to boost self-confidence and can even help people think more positively. However, it should be used sparingly.
Too much yellow can create a negative response because it is so harsh. It works better as an accent color along with one of the calming colors.
Orange should also be used sparingly. Since it is a mixture of yellow and red, it’s associated with positivity, enthusiasm, and motivation.
Orange is often used in sports and works especially well when paired with blue. The Denver Broncos, Chicago Bears, New York Knicks, and New York Mets have blue and orange logos.
Red is best used if you work with couples and relationships. It’s associated with love and lust but also reduces rational thought.
Again, red is best used as an accent color. Red and green are Christmas colors, but that depends on the shade. Pink and green might work better, and once again blue is great for pairing with other colors.
How to Choose the Right Colors for Your Therapy Brand
When it comes to web design and logo design, it’s usually best to choose calming colors unless your goal is to invoke a strong emotional response. Food and sports often use stimulating colors because their goal is to make you hungry, excited, or happy.
Most other brands want to build trust, and calming colors usually work best to build trust with consumers. This is especially important when it comes to therapy because the number one thing people want when they choose a therapist is to feel safe.
When choosing your branded colors, its best to play it safe because you’ll be using those colors for marketing. However, stimulating colors do work very well for calls to action. Once people get to your office, you can start to experiment.
How to Choose the Right Colors for Your Therapy Office
When it comes to your office, you have a lot more freedom, especially if you have many rooms you can customize. If you work with people with a variety of conditions, you can design each room with a specific condition in mind.
Someone with anxiety can be treated in a room with completely relaxing colors, while someone with depression can be treated in a room with pops of positive colors, like yellow and orange. Your couples therapy room can include a pop of red. Everything can be customized to make your clients as comfortable as possible.
And don’t forget your personal workspace, which is just as important. Make sure it’s perfect for your own mental health needs as well.
What colors are you choosing for your therapy brand? Have you designed a logo? Let us know in the comments below!
Jennifer Bell is a freelance writer, blogger, dog-enthusiast and avid beachgoer operating out of Southern New Jersey.